A New Focus…

Planning for blogging in 2021

Hi there, and welcome to my first post of 2021. I didn’t mean to wait this long to post, and I didn’t mean to not post basically all of December, but here we are. Quite frankly I wasn’t sure where to go with the blog, and I hadn’t been happy with my content for a while. So I stepped back, took a break, and tried to figure out what I really wanted to focus on.

This post contains affiliate links. So if you make a purchase using my link, I’ll receive a small commission at no additional cost to you. 

Thoroughly Contemporary was started as a lifestyle blog, in fact, it was started as a blog to help you life a great life no matter your budget. And at first that’s what it was. I shared tips for saving money and budgeting, drugstore makeup, and how to set goals among other things. 

In 2020 things shifted. Obviously, things shifted everywhere and it became harder for me to come up with blog topics. So I went to want was easy: sharing fashion and beauty posts. Putting on, what I thought was, a cute outfit and taking a few pictures took minutes. Reviewing a makeup product was easy too. I would try a product out for a bit (when I actually wore makeup) and then write about it. These posts didn’t require much creativity from my day to day. 

In photo: Cultivate What Matters Goal Planner, Rifle Paper Company Planner

I guess there was also this aspect of keeping up with the Joneses or the cool girls as it were. Fashion blogging seems trendy and desirable, and I guess I wanted to feel that way. But it also felt pretty fake to me. 

You know what? You all didn’t like the fashion content! And I didn’t like creating it either! I’m not passionate about writing about fashion or beauty. Sure the content is easy to come up with, but writing about it is such a bore! For the most part the most popular posts in 2020 were ones related to home decor and travel. 

Oh, and those topics? That happens to be what I feel passionate about writing about too. Even though I’ve known that for a while, it took stepping back and being introspective for me to really see it. 

Another thing that had been bothering me was the push to get you all to buy things. I never meant for the blog to be so consumption focused, but that is how it became. 

I guess I should mention that I don’t have a problem with affiliate links. I use them. Others use them. There’s even a couple in this post. But I want to get back to, what I think, is the true purpose of an affiliate link – linking to something I truly enjoy and know is quality that I think you will also love. No more of the collages of items that look cute but I don’t know any more about them than you. 

I know there are a lot of bloggers that make their money being shopping blogs. By creating those collages or buying clothes just to do a try on. If it works for them that’s fine. But to me when I focused too much on sharing clothing and shopping ideas, it felt a little icky.

So what’s to come? Home decor! Sharing my space with you. Creating DIYs. And maybe some travel content when I feel safe about traveling again. I hope you enjoy this, find it helpful, and stick around. I know I’m looking forward to it.

Hello there!

Hi! I'm Emily and welcome to the blog! I love to share effortless style and beauty, home decor, and travel ideas. Head to the About page to learn even more!


Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.